A Journey with me in Paris Fashion Week

The alarm rings long before Paris wakes up. By the time morning light begins to filter through the Haussmann rooftops, I am already checking my equipment — bodies, lenses, batteries, cards — running through a checklist that has become second nature. Fashion Week demands total readiness. There is no room for error when the window of perfect light lasts thirty seconds.

My first client of the day usually meets me near a location we have scouted together in advance — a quiet courtyard in the Marais, a golden-hour stretch of the Concorde place, a rain-slicked boulevard where the reflections double everything. The preparation begins weeks before: understanding what my client wants to feel in their images, what they will be wearing, what story they want to tell.

People often imagine a photo session as a rigid, choreographed affair. In reality, my approach is closer to a conversation. I guide my clients — gently, with direction — but I am always listening for the unscripted moment, the half-laugh, the glance over the shoulder, the quiet pause between poses. Those are the images that endure.

During Fashion Week, the city itself becomes a collaborator. I read the light constantly — the way it falls through a gap in the buildings, the bounce off a pale stone facade, the soft diffusion of an overcast Parisian sky that flatters every skin tone. I choose locations that complement my client’s aesthetic rather than compete with it.

Paris Fashion Week attracts thousands of photographers. Not all of them are right for you — and knowing what to look for can mean the difference between images you treasure forever and images you quietly forget.

There are fashion weeks in New York, London, and Milan. But Paris is different — it always has been. Something in the air, the quality of the light, the architecture, the particular way Parisians carry themselves, elevates every image made here during this week to something beyond the ordinary.

The streets become a runway. Every corner holds a potential photograph. The energy is contagious — even the most camera-shy client tends to relax into themselves here, carried by the collective electricity of the week. Inhibitions dissolve. Confidence rises. And that is exactly when the most extraordinary images are made.

Beyond avoiding the common mistakes, there are specific qualities worth seeking out when choosing the person who will photograph you during the most stylish week of the year.